If you are a plush collector, a casual fan, or a parent hunting for the perfect gift, chances are you have heard of the legendary five below squishmallow drops. These incredibly soft, marshmallow-like stuffed animals manufactured by Kellytoy have taken the world by storm. Finding an authentic, budget-friendly plush can sometimes feel like searching for a needle in a haystack. Fortunately, Five Below has established itself as one of the premier hubs for collectors looking to expand their collections without emptying their wallets.
In this comprehensive guide, we will break down everything you need to know about finding a 5 below squishmallow, mastering the chaotic Sunday drops, comparing budget options like grocery store releases, and employing professional hunting strategies to secure your ultimate "In Search Of" (ISO) plushies.
The Hype Around Five Below Squishmallow Collections
What makes squishmallows five below releases so wildly popular? It comes down to a perfect storm of affordability, exclusivity, and convenience. While larger department stores or boutique toy shops sell mid-sized Squishmallows for $15 to $30, Five Below has consistently kept their prices incredibly low, typically offering their signature sizes for just under $6.
But affordability is only half the equation. The brand has capitalized on the thrill of the hunt by releasing exclusive "squads"—groups of themed plushies that are only distributed to their stores. These squads feature unique characters with their own names, birthdates, and personality bios printed on their iconic hangtags. For many collectors, the community aspect of tracking down squishmallows 5 below drops has turned a simple hobby into an exciting, real-world scavenger hunt.
Whether you are looking for classic animals, whimsical fantasy creatures like Bigfoots and unicorns, or licensed pop culture characters, squishmallows at five below offer an accessible entry point for collectors of all ages. Because of this, when a new wave of plushies is announced, stores often experience long lines, rapid sell-outs, and a flurry of online activity.
How the Five Below Squishmallow Drops Work (Squish Sundays)
If you want to secure the most coveted plushies, you cannot simply wander into a store on a random Tuesday afternoon and expect a fully stocked shelf. You need to understand the mechanics of the Five Below drop system, colloquially known by the collector community as "Squish Sundays."
The Scheduled Sunday Events
Rather than putting stock out as soon as it arrives on delivery trucks, Five Below coordinates nationwide release events. These events are typically held on Sunday mornings. The store promotes these drops via weekly email newsletters, their official website, and social media platforms like TikTok and Instagram. On these select Sundays, stores open their doors with freshly stocked bins overflowing with five below new squishmallows.
Surviving the In-Store Queue
For highly anticipated releases, local collectors will begin queuing outside store doors hours before opening. If a drop features rare characters like cows, Bigfoots, or highly sought-after seasonal designs, it is not uncommon to see a line of 20 to 50 people wrapped around the building by 8:00 AM or 9:00 AM.
To ensure fairness, most stores enforce strict purchase limits. Typically, customers are limited to buying a maximum of four Squishmallows total, or no more than two of the exact same character. This policy is designed to combat shelf-clearing by resellers who buy up stock to flip on third-party marketplaces at inflated prices.
Online Drops: The 5:00 AM EST Frenzy
If you prefer to shop from the comfort of your own home, online drops are an option, but they require dedication. Online releases of 5 and below squishmallow squads typically go live on the official Five Below website at approximately 5:00 AM Eastern Time (2:00 AM Pacific Time) on the morning of the scheduled Sunday drop.
During legendary drops, popular characters can sell out online in less than five minutes. Navigating the website during these high-traffic windows requires quick reflexes. Many seasoned collectors recommend setting an alarm for 4:45 AM, pre-saving your payment and shipping information in your browser, and refreshing the new arrivals page continuously.
Insider Tip: Avoid using the official mobile app during these drops. The app is notorious for lagging, experiencing database synchronization errors, and failing to process payments under high traffic. Using a standard desktop or mobile web browser is a much more reliable method to secure your cart.
Popular Seasonal Squads: Halloween, Christmas, and Disney
While original animal squads are always a hit, the peak of the plush craze occurs during seasonal holidays. Five Below has partnered with Kellytoy to produce legendary themed squads that drive incredible consumer demand.
Halloween Drops: The Creepy-Cute Gold Standard
Without a doubt, autumn brings the most competitive drops of the year. The five below halloween squishmallows are legendary among enthusiasts. These squads feature spooky characters like bats, ghosts, vampires, mummies, and gargoyles, dressed up in vibrant, seasonal colors.
Historically, the 5 below halloween squishmallows releases have featured some of the most expensive aftermarket characters in the entire hobby. For example, the 5 below halloween squishmallows 2022 drop was an absolute phenomenon, featuring highly sought-after characters like Alva the Coffin and Gio the Gargoyle. Collectors lined up overnight in some areas just to secure these spooky plushies. The combination of limited seasonal production runs and the aesthetic appeal of Halloween-themed toys makes these drops an absolute must-watch every September or October.
Christmas and Holiday Squads
As the winter holidays approach, the 5 below christmas squishmallows take over the shelves. These drops typically occur in mid-to-late November, often aligning with Black Friday shopping events. The holiday squads feature festive designs, including reindeer wearing knit scarves, gingerbread houses, festive winter Bigfoots wearing earmuffs, and snowmen. They are incredibly popular as stocking stuffers and holiday decor, offering a warm, cozy aesthetic that collectors love.
Licensed Disney and Pop Culture Drops
Beyond seasonal holidays, the 5 below disney squishmallow drops represent massive value. Standard licensed Disney merchandise often carries a hefty price premium, but at Five Below, you can find officially licensed Disney characters for the same budget-friendly price point. These drops feature beloved characters from franchises like Lilo & Stitch (with various seasonal variants of Stitch being highly prized), The Nightmare Before Christmas (including Jack Skellington, Sally, and Oogie Boogie), Toy Story, and classic Mickey and Minnie Mouse.
Additionally, pop culture squads frequently include Sanrio favorites (such as Hello Kitty, My Melody, Kuromi, and Cinnamoroll), anime characters, and Harry Potter designs, making five and below squishmallows a incredibly diverse category of collectibles.
Budget Collecting: Five Below vs. Aldi Squishmallow Drops
As the demand for affordable plush toys grew, other discount retailers attempted to capture the magic of budget-friendly collecting. The most notable competitor in this space is the grocery giant Aldi. This has led many collectors to compare squishmallows at 5 below with the occasional grocery store releases.
The Hype of Aldi Squishmallows
If you have spent any time in collector communities, you have likely heard of the aldi squishmallows 2022 craze. Much like Five Below, Aldi began offering highly affordable plush toys as part of their weekly "Aldi Finds" (frequently referred to by fans as the "Aisle of Shame"). In 2022, Aldi dropped a massive variety of exclusive plushies, including highly coveted Easter HugMeez (such as Ronnie the Cow) and various holiday squads.
Key Differences Between the Retailers
While both stores offer exceptional value, their distribution models and products differ significantly:
| Feature | Five Below | Aldi |
|---|---|---|
| Sizing | Primarily standardized 7.5-inch plush | Varies widely (from 8-inch to jumbo 12-inch and HugMeez) |
| Drop Consistency | Scheduled "Squish Sundays" with national promotion | Semi-random "Aldi Finds" that vary by regional ad cycle |
| Tag Styles | Standard black loop Kellytoy tags with full bio stories | Sometimes features simplified or co-branded (e.g., Bee Happy) tags |
| Online Shopping | Available online with shipping or store pickup options | In-store only (while supplies last) |
| Inventory Depth | High volume per store on drop days | Extremely limited inventory per store (often only 1-2 boxes total) |
For serious collectors, Five Below remains the superior option due to the predictability of their drops and the ease of online ordering. However, keeping an eye on Aldi's weekly ads can occasionally yield incredible, rare surprises that you cannot find anywhere else.
Decoding the Sizes, Pricing, and the "Five Beyond" Section
To navigate the aisles like an expert, you need to understand exactly what sizes and price points to expect when looking for a five below squishmallow.
The Standard 7.5-Inch Plush
The bread and butter of the Five Below lineup is the 7.5-inch plush. This size is highly favored by collectors because it is large enough to show detailed embroidery and design work, yet small enough to stack easily on bedroom shelves or display cases. Historically priced at a flat $5.00, these standard plushies now typically retail for $5.95 due to inflation and rising production costs. Even at $5.95, it represents a massive discount compared to other retailers.
MicroMallows and Mini Squads
In addition to the standard size, Five Below is a fantastic place to find ultra-miniature plushies. These include:
- MicroMallows: 2.5-inch miniature plushies, often sold in mystery blind capsules or small boxed sets.
- Squishmallow Clips: 3.5-inch plushies that feature a plastic clip, designed to be attached to backpacks, keys, or purses.
- 4.5-Inch Minis: Typically released as part of holiday gift sets or specialty squads.
The "Five Beyond" Transition
In recent years, Five Below introduced their "Five Beyond" section—an area of the store dedicated to high-value items priced between $6 and $25. This transition has changed the game for plush collectors. In the Five Beyond section, you can occasionally find larger sizes, such as 12-inch or even jumbo 16-inch Squishmallows, priced between $10 and $15. This allows budget-conscious hunters to secure larger, cuddle-sized plushies at a fraction of standard retail department store prices.
The Ultimate Hunter's Playbook: Insider Tips to Secure Your ISOs
If you want to secure the most popular characters without paying astronomical reseller prices on Mercari or eBay, you need a strategic approach. Here is the ultimate playbook compiled by veteran collectors:
1. Leverage the "Store Pickup" Inventory Hack
On the morning of a scheduled Sunday drop, the Five Below website will update its local inventory. Before driving to your local store, log onto the website around 5:00 AM or 6:00 AM. Search for the specific squad and check if the website allows you to purchase them for "In-Store Pickup" at your local branch. If the site displays them as available for pickup, it is a guaranteed confirmation that your local store received the shipment and has loaded it into their inventory system.
2. Map Your Local Stores
If you live in a metropolitan area, you likely have access to multiple Five Below locations. Map out a route of 2 to 3 stores that are within a reasonable driving distance. If the first store you visit has an incredibly long line or sells out of your target character, you can quickly pivot to the second or third store on your list. Often, stores located in quieter, suburban shopping plazas experience significantly less foot traffic on drop days than those in major city centers.
3. Join Local Collector Networks
Never underestimate the power of community. Join local Facebook groups (e.g., "[Your City] Squishmallow Hunters"), subreddits, or Discord servers. Collectors in these groups frequently share real-time updates on store inventory, line lengths, and shipping delays. If a local store's shipment is delayed by a day or two, group members will often post about it, saving you an unnecessary trip.
4. Know Where to Look Inside the Store
When the doors open on drop day, do not just run to the standard toy aisle. Five Below stores set up dedicated display areas for their major drops. Be sure to check:
- The Front Metal Bins: Huge wire dump bins are almost always placed right at the front entrance, overflowing with the drop's featured squad.
- The Checkout Lane Endcaps: Smaller displays and mystery capsules are often placed in the queue lines near the cash registers.
- The Back "Five Beyond" Wall: If the drop includes larger sizes (12-inch or 16-inch), they will be located on the shelves at the very back of the store.
5. Establish Friendly Relationships with Staff
Store employees are on the front lines of the plush craze. Always treat them with kindness and respect. If you are polite, employees are often happy to tell you if a shipment has arrived, if a drop has been delayed, or how many boxes they received. However, never demand that employees go into the back stockroom to pull items for you before a scheduled release—this is against corporate policy and places workers in an uncomfortable position.
Frequently Asked Questions (FAQ)
What day and time does Five Below restock Squishmallows?
Five Below coordinates major nationwide restocks and squad drops on select Sundays. In-store drops begin when local stores open (typically 10:00 AM or 11:00 AM). Online drops on their website typically go live at 5:00 AM EST (2:00 AM PST) on the morning of the scheduled Sunday event. Casual, mid-week restocks of older squads can happen occasionally, usually on Wednesdays or Thursdays, depending on the store's delivery truck schedule.
How much do Squishmallows cost at Five Below?
Standard 7.5-inch plushies currently retail for $5.95. Smaller items like mystery capsules, MicroMallows, or clips are usually priced between $3.00 and $5.00. Larger sizes (12-inch or 16-inch) found in the "Five Beyond" section are typically priced between $10.00 and $15.00.
Are the Squishmallows at Five Below authentic?
Yes, absolutely. Five Below is an official, authorized retail partner of Kellytoy and Jazwares. All plushies sold at Five Below are 100% authentic, featuring official tush tags and hangtags with character names, birthdays, and individual biographies.
Why does the Five Below website say "Limit 4" during drops?
To combat reselling and shelf-clearing, Five Below enforces a strict purchase limit on high-demand items. During major drop events, customers are limited to purchasing a total of four Squishmallows per transaction. Some highly coveted releases may further restrict this to a limit of two of the exact same character.
Can I find Halloween or Christmas Squishmallows at Five Below year-round?
No. Seasonal collections like the five below halloween squishmallows and winter holiday squads are highly limited, seasonal releases. They typically drop on specific Sundays in September/October (for Halloween) and November/December (for Christmas) and will not be restocked once they sell out.
Final Thoughts
Hunting for a five below squishmallow is a thrilling, budget-friendly way to participate in one of the world's most popular toy-collecting hobbies. By understanding the schedule of the Sunday drops, prepping your web browser for early morning online releases, and utilizing local collector networks, you can easily secure your favorite characters without overpaying on the resale market.
Remember to stay patient, respect the store staff, and most importantly, enjoy the fun of the hunt. Happy squishing!




